If your best friend just bought a new 3-D television and proclaimed how great it is and then suggested that you run out and buy one yourself would you? On the other hand, if your best friend just bought 100 shares of a stock that they really liked, and told you how they’re going to make a killing in that stock and you should get some too, would you be more likely to run out to buy some?
It doesn’t matter what you invest in, you should be aware of what you are investing in, and have a rational basis for investing in it. By no means am I saying that you need to be a total expert in everything that you invest it, but make sure you do have knowledge about your investments. Depending on the investment you are looking at, how much you should be looking into them will be dictated to you.
For mutual funds or ETF’s, one doesn’t need to analyze each of the stock or bond holdings that their fund invests in (that is the job of the investment manager), but you should be aware of the mutual fund company, the managers, what the mutual fund invests in (or can’t invest in), its performance in up and down markets, and other fundamental factors associated with the management firm and fund itself.
If you are looking to delve into an individual bond or stock, than the work-load and familiarity associated with this purchase will get larger and more complicated. I once had a client instruct me to buy a security because “it was going to replace Microsoft”. When I asked the client about the stock they wished to invest in, they didn’t really know what they did or their business model. When I explained these to the client, the client no longer wished to purchase the stock. If you are going to invest in an individual stock or bond, invest in what you know.
As an example, if you are holiday shopping and go to 10 different stores, and one of these stores is significantly busier than the others, and you have noticed this in past years, you may want to look into that retail outlet further. On the other hand if 2 of these stores has 90% of their registers closed with few patrons and this is a pattern you have noticed before, it is probably a troublesome sign, and before investing or holding that stock, a lot more comfort about their other operations would be needed.
For those investors who do not take the time to familiarize themselves with their investments (or potential investments), they risk losing money or underperforming in their investments relative to the appropriate index. The uninformed investor may get lucky once or twice, but the odds are they will lose more times than they will win. Conversely, a well informed buyer doesn’t automatically mean a profit will be derived, but the decision to buy and subsequently hold or sell the investment will be based on information rather than emotion.
Securities and products offered through First Savings Securities, Inc. Member FINRA / SIPC
NOT FDIC INSURED – MAY LOSE VALUE – NO BANK GUARANTEE – NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations. To determine which investment(s) are right for you, consult your financial advisor before investing.
