Follow your heart, use your head, what does your gut say? These are just some of the words of wisdom that people hear over time. While these words and emotions may be great advice for love and other ventures they are usually the wrong advice for investing.
There are two emotions in investing – fear and greed. These emotions often lead investors onto the wrong path. It is these emotions that cause ‘flocking’ in investments which can and do lead to bubbles. Greed leads investors to buy into ‘hot’ investments and sectors even when pricing and fundamentals do not support them, while it is fear that leads investors to often sell at or near bottoms or go too conservative when opportunities are prevalent.
The simple investment wisdom of buy low and sell high unfortunately is contrary to human emotion and because of fear and greed, many investors do the opposite. There are many ways to take the ‘emotion’ out of investing. Using a structured approach to buying and selling investments, investing at the proper risk level, not trying to time the market, using fundamental analysis all can help take the emotion out of investing. One of the best methods to take the emotion out of investing is using a periodic rebalancing and repositioning in your portfolio.
Repositioning is simply selling one investment for another investment. This can be done because the original investment is no longer performing well, the manager(s) left (in the case of mutual funds), the investment approach of the fund changed or many other reasons. Make sure that the reasons why you purchased your initial investment still hold true.
Rebalancing is a very often overlooked tool and one of the best methods to take the emotion out of investing and sell high and buy low. Simply put, your investments will act (or at least should) differently over different periods of time. While some investments do well, others may not do as well or even struggle (this is not a simple sign to reposition the underperforming asset – remember to compare this to the appropriate peer group). What rebalancing would say is to sell some of the better performing asset and purchase some of the lower investment. As an example, suppose one has just 2 investments equally weighted at 50% each. Because investment A does much better than investment B, the weightings become skewed and investment A becomes 70% of your portfolio. Rebalancing would say sell some of Investment A to bring it back down to 50% and place the proceeds in investment B. As the markets cycle, investment B may perform better, but through your action of rebalancing, you sold some of the Investment A shares high and bought investment B lower, thus setting your portfolio up to not only avoid a big drop (if investment A falls), but also experience an uptrend (if investment B starts to do better). Decide how far you will let your investment deviate and follow this course of action (take the emotion out of the investments).
Securities and products offered through Papalia Securities, Inc. Member FINRA / SIPC
NOT FDIC INSURED – MAY LOSE VALUE – NO BANK GUARANTEE – NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY
The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations. To determine which investment(s) are right for you, consult your financial advisor before investing.



